Ergobaby

Back in 2002, Karin Frost, a single mother on Maui (Hawaii), is looking for a practical and comfortable solution to carry her baby on her body for her everyday parenting activities like shopping, housework, breastfeeding and gardening.

But she’s not 100 percent satisfied with the available carriers, so the trained clothing designer decides to simply sew her own baby carrier.
To her surprise, the carrier is well received not only by her son, but also by friends and family. In return for homemade cakes, she starts sewing more and more baby carriers for those around her.

As interest increases, Karin, with no business plan and only a loan of money from her parents, launches her business idea of Ergobaby: to create and sell comfortable baby carriers. She receives 15,000 US dollars from her parents to help with the first order of 200 baby carriers from an overseas manufacturer. The sale of the first baby carriers funds another 200, followed by 500 and 700, and Ergobaby’s growth becomes unstoppable.

Just 10 years after its founding, Ergobaby sells its millionth baby carrier – something Karin Frost never dreamed of. Because Ergobaby’s goal is to make families’ lives more ergonomic and easier, Ergobaby launches a product in a new category: the swaddler. This was just the start of designing and inventing more and more products that make parents’ lives that much easier and more comfortable.