Vital Baby is a family-run, UK business with over 45 years’ experience in the baby industry. We listen to what parents want and build this into our products, with the goal to make family time as effortless and enjoyable as possible.

Design and develop innovative products that help parents tackle the everyday challenges they face.

59 awards won across the Vital Baby range since our re-brand in 2019
45 years’ experience in the baby industry
product ranges sold to customers worldwide

Our ambition is to be parent’s first port-of-call for trusted baby products – anytime, anywhere.

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